Music, art, food and drinks. They’re all part of Brite Winter 2020, a free outdoor (that’s right) festival happening Saturday. This year’s festival begins at 3 p.m. at 1231 Main Ave., on the West Bank of the Flats, and goes until 1 a.m. Sunday.
The location has varied for the annual event that began in 2010, when it drew about 800 people. The crowds have grown over the years, with 2019 attendance estimated at 20,000. Cleveland experienced unseasonably warm weather the day of last year’s festival, which may or may not have been a factor. This show goes on no matter the temperature.
Multiple musical acts on multiple stages are a big part of Brite Winter. With more than 40 bands and musical acts scheduled, you might want to check the lineup and plan which ones you want to see. Art plays a starring role too. This year’s theme is coping with the winter blues, and the festival offers more than a dozen immersive art experiences to help you do that.
The video from Brite Winter 2018 will give you an idea of what to expect. It appears to be a family-friendly event.
Organizers recommend getting tickets in advance. Don’t be alarmed when you click on the ticket link and see a $250 VIP ticket as the first option. There are two VIP ticket levels and a $25 general admission level, which includes a Brite Winter hat, but those aren’t your only options. A $10 donation will get you a ticket plus a Brite Winter koozie and pin. The free tickets get you into the festival, but they don’t include any gifts.
You can expect to be outside for hours, mostly after the sun goes down. Be sure to check the weather forecast and dress accordingly.